I have a quick question to ask you... "Are you sick and tired of hearing about RSS (Real Simple Syndication) and how it can take your online business to New levels with VERY little effort on your part?" If you answered 'YES' to the question above then stop reading this article Right Now! If you answered 'NO' then your going to love what I'm about to reveal to you about RSS and WHY its being consider the newest player in the VIRAL marketing game.But before I do I think its important you understand the mechanics of each(RSS and VIRAL marketing) and what there role is so there's no confusion.

RSS by definition - RSS stands for 'Real Simple syndication or Rich Site Summary' and is used to syndicate news or information and is usually associated with Blogs because blogs use an RSS feed to distribute their content.

VIRAL Marketing by definition - is any form of advertising and/or marketing techniques that "spread" like a virus without you having to do anything.

Now that you have an idea what the two mean and the roles they each play it's now time to tie it all together. I have another quick question...(As you can see I like to ask questions.) "What do all website owners and portal sites need on a 24/7 basis to keep their visitors/readers coming back day after day? If you answered 'Content' then give yourself a pat on the back because your absolutely Right! And what do RSS feeds contain that update on a 24/7 basis? CONTENT! Whether its News related or Articles. And where do website owners and portal webmasters go to find these much needed RSS feeds? You guessed it... 'RSS Directories' where hopefully You submitted your RSS feed(s) to.

The great thing about 'RSS Directories' is they are all categorized making it easy for whomever is looking. And if your RSS feed catches their eye, guess what? They'll add your feed to there website where You'll gain all that FREE exposure at their expense. Now, just imagine if 100 or 1000 website owners picked up your RSS feed. Your traffic to your website would start to Explode effortlessly without you lifting a finger. And the cool thing is all you had to do was set it up once.The more 'Quality' RSS feeds you have out there the more opportunities you have of getting picked up by webmasters.

Do you see Now how RSS is being considered VIRAL? And this all happens while your sleeping. It gets better So hold on.

Do you publish your own Content/Articles? If you do you are also in for a real treat because guess what other directories are starting to incorporate RSS into their directories? That's right, 'Article Directories'. By submitting your articles to the TOP 'Article Directories' the same effect will happen as I outlined with 'RSS Directories'. Remember this, people come online primarily for Information that will help solve a particular problem they are dealing with.

Websites contain 'Information'. Website owners need Fresh 'Information' on a 24/7 basis to feed their readers needs.RSS feeds deliver content, whether its News related or Articles, on a 24/7 basis or whatever frequency the website owner chooses.

How can you take advantage of this Right Now if you haven't already? Simply set up a Blog and start posting to it on a Daily basis with your Articles, Product Reviews or News related postings related to your target audience. Then go submit your Blogs RSS feed to all the top 'RSS Directories'. Here's a link to a list of Top RSS Directories that you can submit your feed(s) to. Go to: http://www.masternewmedia.org/rss/top55/

Once you've done that you'll want to Ping your Blog to get the Search Engines to come visit and start indexing your Blogs pages. You can do this by using this Free service called Ping-O-Matic. Go to: http://pingomatic.com/

Well there you have it in a nutshell. I hope you see the true Power of RSS and more importantly... "WHY Its Being Considered The Newest Player In The VIRAL Marketing Game". The only thing left for you to do is... Take Action!

Cory Threlfall